"Accidentism" - A design philosophy coined by Swedish architect and designer Josef Frank in the 1950's.

Frank opposed mainstream European Modernism and believed that, above all else, buildings and objects should convey a sense of delight. He famously asked: "Why should modernism not be fun and accessible, he asked? Why should it all be deadly serious?"

Textile & wallpaper designs by Josef Frank: “Mirakel” (c. 1925-30) “Rox & Fix” (c. 1943-45) and unkown. [Svenskt Tenn]


Borrowing style elements and inspiration from the all-over floral prints by Josef Frank, this collection is all about complex and interesting florals. Taking this concept one step further, the artist wanted to have a little fun with the pattern: “I wanted the floral to be a little fantastical and off-the-wall.”


We are seeing a huge trend of purples and sages. This strong, natural combination plays off each other in a realistic, yet unexpected way.

From the artist: “I love this combo in particular, as it feels very feminine but also strong. Also, these grey bibs are my current favorite – I’m wearing them all the time.”

Meet the artist

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